For those who like the Tempur-Pedic/Visco Elastic pillows, Tempur-Pedic has a new offering to meet the needs of those who fluctuate between sleeping on their sides AND back.
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LEXINGTON, Ky. — Tempur-Pedic, which has made visco-elastic mattresses a hot commodity on retail floors, is now turning up the marketing heat on its visco pillows.
The visco bedding leader has long packed a potent pillow lineup. It used the July Las Vegas Market to turn the spotlight on pillows, including the introduction of its seventh model, The SymphonyPillow by Tempur-Pedic.
That dual-sided pillow, which will retail for $99 and ships to dealers by the end of this month, features a new, softer formulation of the company’s proprietary Tempur material. One side is gently arched to provide additional head and neck support for back sleepers, while the other side’s more conventional shape gives a more traditional feel and works well for side sleepers, the company said.
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